Loreal Dia Color - New Formula 5.3 Light Golden Brown 60ML

L'Oréal Professionnel Dia Color Demi-Permanent Gloss Color is the perfect solution for those seeking vibrant, glossy color without the harshness of ammonia. This alkaline demi-permanent color is enriched with up to 92% natural origin ingredients and Melanin Gap Filler Technology, which restores color and shine while replicating natural melanin. Ideal for first-time color users, those looking to refresh their hair color, or those seeking up to 70% grey coverage, this formula leaves hair radiant, nourished, and beautifully shiny.

• No ammonia for a pleasant application experience
• Up to 70% grey coverage for a natural look
• Restores hair color and adds shine with Melanin Gap Filler Technology
• Perfect for refreshing color or first-time color clients
• Provides a glossy, vibrant finish without harsh chemicals

Directions: Mix with the recommended Dia Color Developer. Apply to damp, towel-dried hair, and leave on for 20-30 minutes. Rinse thoroughly, and follow with a professional post-color treatment.