L'Oréal Professionnel . A must-have permanent hair colour with up to 100% grey coverage* and reliable results. This iconic Créme de Beaute delivers even rich colour from root to tip with smoother mixing, easier application** and a caring complex for up to 3x softer hair**. is perfectly paired with the Odour trapping Technology Oxydant, for up to 2x less ammonia odour*. Provides true-to-tone, long lasting colour across a comprehensive assortment of shades. * Instrumental Test Vs Previous ** Instrumental Test
