Color Wow was founded by Gail Federici, a serial "beauty problem-solver" with 40 years of experience in innovative hair care. Each product in the Color Wow range is an industry first, has no equivalents and has one thing in common, every single formula is a ground-breaking solution for a widespread, unmet problem. Determined to give hairdressers smarter, faster and safer ways to style and care for colour-treated hair.