{"product_id":"wella-koleston-12-16-special-blondes-special-blonde-ash-violet-60g","title":"Wella Koleston 12\/16 Special Blondes Special Blonde Ash Violet 60G","description":"\u003cp\u003eThe colour that changes everything with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eME+ technology\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePure, balanced colour results with natural depth and shine.\u003c\/p\u003e\n\u003cp\u003eME+ reduces the risk of developing a new allergy to hair colour.\u003c\/p\u003e\n\u003cp\u003eFor people not allergic to hair colourants.\u003c\/p\u003e\n\u003cp\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.\u003c\/p\u003e\n\u003cp\u003eAlways ask your stylist to perform an allergy alert test 48 hours before each colouration.\u003c\/p\u003e\n\u003cp\u003eME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003c\/p\u003e\n\u003cp\u003eLess hair damage colour after colour ** and helps neutralise free radicals in hair during colour formation.\u003c\/p\u003e\n\u003cp\u003eSimple 1:1 mixing ratio, up to 100% grey coverage, depending on the colour, up to 3 or up to 5 levels of lift.\u003cbr\u003e\u003csmall\u003e** Versus previous koleston perfect\u003c\/small\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53510167888179,"sku":"1007003","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/4015600173029_WellaProfessionals_KolestonPerfect_SpecialBlonde_Me__12_16_60ml_EPI.webp?v=1781752779","url":"https:\/\/store.lfhair.com.au\/products\/wella-koleston-12-16-special-blondes-special-blonde-ash-violet-60g","provider":"LF Hair and Beauty Supplies","version":"1.0","type":"link"}