{"product_id":"loreal-majirel-fundamental-new-formula-6-31-dark-golden-ash-blonde-60ml","title":"Loreal Dia Color New Formula  6.31 Dark Golden Ash Blonde 60ML","description":"\u003cp data-start=\"0\" data-end=\"585\"\u003eL'Oréal Professionnel Dia Color Demi-Permanent Gloss Color is the perfect solution for those seeking vibrant, glossy color without the harshness of ammonia. This alkaline demi-permanent color is enriched with up to 92% natural origin ingredients and Melanin Gap Filler Technology, which restores color and shine while replicating natural melanin. Ideal for first-time color users, those looking to refresh their hair color, or those seeking up to 70% grey coverage, this formula leaves hair radiant, nourished, and beautifully shiny.\u003c\/p\u003e\n\u003cul data-start=\"587\" data-end=\"883\"\u003e\n\u003cli data-start=\"587\" data-end=\"639\"\u003eNo ammonia for a pleasant application experience\u003c\/li\u003e\n\u003cli data-start=\"640\" data-end=\"686\"\u003eUp to 70% grey coverage for a natural look\u003c\/li\u003e\n\u003cli data-start=\"687\" data-end=\"760\"\u003eRestores hair color and adds shine with Melanin Gap Filler Technology\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"821\"\u003ePerfect for refreshing color or first-time color clients\u003c\/li\u003e\n\u003cli data-start=\"822\" data-end=\"883\"\u003eProvides a glossy, vibrant finish without harsh chemicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"885\" data-end=\"1082\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"885\" data-end=\"900\"\u003eDirections:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMix with the recommended Dia Color Developer. Apply to damp, towel-dried hair, and leave on for 20-30 minutes. Rinse thoroughly, and follow with a professional post-color treatment.\u003c\/p\u003e","brand":"loreal","offers":[{"title":"Default Title","offer_id":53098036887859,"sku":"1006607","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/DIAC645_G__50627.jpg?v=1757981343","url":"https:\/\/store.lfhair.com.au\/products\/loreal-majirel-fundamental-new-formula-6-31-dark-golden-ash-blonde-60ml","provider":"LF Hair and Beauty Supplies","version":"1.0","type":"link"}