{"title":"Professional Wella Hair Color Australia | Salon Quality | LF Hair","description":"\u003cp\u003e\u003cspan\u003eShop professional Wella hair color and care products trusted by Australian salons. Premium quality with nationwide shipping. Trade pricing and authentic product guarantee.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"mb-2 whitespace-pre-line last:mb-0\"\u003eWella Pro. Color Expert. Salon Trust.\u003c\/p\u003e\n\u003cp class=\"mb-2 whitespace-pre-line last:mb-0\"\u003eWhat's Here: • Pro Color • Care Range • Fresh Stock • Trade Price • Quick Ship\u003c\/p\u003e\n\u003cp class=\"mb-2 whitespace-pre-line last:mb-0\"\u003eKey Benefits: • Salon Grade • Pro Results • True Color • Easy Mix • Full Range\u003c\/p\u003e\n\u003cp class=\"mb-2 whitespace-pre-line last:mb-0\"\u003eWhy Choose: • Pro Quality • Fast Send • Trade Deal • Pure Trust • Aussie Stock\u003c\/p\u003e\n\u003cp class=\"mb-2 whitespace-pre-line last:mb-0\"\u003eStart Now. Color Pro.\u003c\/p\u003e","products":[{"product_id":"wella-koleston-77-44-60g","title":"Wella Koleston  77\/44 Vibrant Reds Medium Blonde Intensive Red Intensive 60G","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWella Professionals is a renowned name in the haircare industry, offering a comprehensive range of professional-grade hair color, bleaching, and chemical products. 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Perfect for clients who like to change their tone more often.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMore than 90 vibrant shades for stunning shiny results\u003c\/li\u003e\n\u003cli\u003eVersatile demi services, including its signature Color Touch Melt\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage with soft regrowth\u003c\/li\u003e\n\u003cli\u003eBeautifully fades over 28 washes\u003c\/li\u003e\n\u003cli\u003eNo drip formula for a precise application\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49936191684915,"sku":"20008315","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella35.jpg?v=1762481584"},{"product_id":"wella-koleston-12-1-60g","title":"Wella Koleston 2\/1 Special Blondes Special Blonde Ash 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49936437641523,"sku":"20008217","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella74.jpg?v=1762494199"},{"product_id":"wella-koleston-12-81-60g","title":"Wella Koleston 12\/81 Special Blondes Special Blonde Pearl Ash 60G","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWella Professionals is a renowned name in the haircare industry, offering a comprehensive range of professional-grade hair color, bleaching, and chemical products. 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Designed for salon use, Wella's product lines are formulated with advanced technologies to deliver vibrant, long-lasting color while maintaining the health and integrity of the hair. Whether you're aiming for subtle highlights, bold color transformations, or precise gray coverage, Wella provides the tools and formulations necessary to achieve stunning results with ease and reliability.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49936677110067,"sku":"20008256","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139_95dbf4b1-7384-41ab-bc54-c771d74adf5c.jpg?v=1736478263"},{"product_id":"welloxon-perfect-20vol-6","title":"Wella Welloxon Perfect 20 Vol 6% 1000ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWella Professionals is a renowned name in the haircare industry, offering a comprehensive range of professional-grade hair color, bleaching, and chemical products. Designed for salon use, Wella's product lines are formulated with advanced technologies to deliver vibrant, long-lasting color while maintaining the health and integrity of the hair. 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Designed for salon use, Wella's product lines are formulated with advanced technologies to deliver vibrant, long-lasting color while maintaining the health and integrity of the hair. Whether you're aiming for subtle highlights, bold color transformations, or precise gray coverage, Wella provides the tools and formulations necessary to achieve stunning results with ease and reliability.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49936794550579,"sku":"20008188","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/99-0-1.jpg?v=1736478251"},{"product_id":"wella-color-touch-0-88-60g","title":"Wella Color Touch Demi Permanent 0\/88 Blue Intensive 60G","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWella Professionals is a renowned name in the haircare industry, offering a comprehensive range of professional-grade hair colour, bleaching, and chemical products. Designed for salon use, Wella's product lines are formulated with advanced technologies to deliver vibrant, long-lasting colour while maintaining the health and integrity of the hair. Whether you're aiming for subtle highlights, bold colour transformations, or precise grey coverage, Wella provides the tools and formulations necessary to achieve stunning results with ease and reliability.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49941986509107,"sku":"20008342","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella25.jpg?v=1762475159"},{"product_id":"wella-koleston-2-8-60g","title":"Wella Koleston 2\/8 Rich Naturals Black Blue 60G","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWella Professionals is a renowned name in the haircare industry, offering a comprehensive range of professional-grade hair color, bleaching, and chemical products. Designed for salon use, Wella's product lines are formulated with advanced technologies to deliver vibrant, long-lasting color while maintaining the health and integrity of the hair. Whether you're aiming for subtle highlights, bold color transformations, or precise gray coverage, Wella provides the tools and formulations necessary to achieve stunning results with ease and reliability.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49941986640179,"sku":"20008196","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139_c48ee066-502a-450d-b066-d41f9e6be0af.jpg?v=1736478191"},{"product_id":"wella-koleston-12-89-60g","title":"Wella Koleston 12\/89 Special Blondes Special Blonde Pearl Cendre 60G","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWella Professionals is a renowned name in the haircare industry, offering a comprehensive range of professional-grade hair color, bleaching, and chemical products. Designed for salon use, Wella's product lines are formulated with advanced technologies to deliver vibrant, long-lasting color while maintaining the health and integrity of the hair. Whether you're aiming for subtle highlights, bold color transformations, or precise gray coverage, Wella provides the tools and formulations necessary to achieve stunning results with ease and reliability.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49944095195443,"sku":"20008220","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139_2ad7d393-57e6-4a6d-8fc6-ec3ab85a43dc.jpg?v=1736472896"},{"product_id":"wella-koleston-6-0-60g","title":"Wella Koleston  6\/0 Pure Naturals Dark Blonde  60G","description":"\u003cp class=\"mb-2 last:mb-0\"\u003eTransform your hair with our premium Wella Koleston Perfect 6\/0 Dark Blonde Professional Hair Color shade delivers natural-looking results that last.\u003c\/p\u003e\n\u003cp class=\"mb-2 last:mb-0\"\u003eKey Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"mb-2 last:mb-0\"\u003ePure color technology for even coverage\u003c\/li\u003e\n\u003cli class=\"mb-2 last:mb-0\"\u003eME+ formula for reduced allergy risk\u003c\/li\u003e\n\u003cli class=\"mb-2 last:mb-0\"\u003eRich, multidimensional tone \u003c\/li\u003e\n\u003cli class=\"mb-2 last:mb-0\"\u003eSuperior gray coverage \u003c\/li\u003e\n\u003cli class=\"mb-2 last:mb-0\"\u003eLong-lasting results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mb-2 last:mb-0\"\u003ePerfect for: • Natural blondes seeking depth • Light brown hair transitioning to blonde • Covering unwanted gray hair • Achieving a neutral blonde tone\u003c\/p\u003e\n\u003cp class=\"mb-2 last:mb-0\"\u003e\u003cspan\u003eWella Koleston Perfect 6\/0 Dark Blonde Professional Hair Color creates the perfect balance between light and dark tones. The innovative Wella formula ensures consistent results while protecting your hair's natural shine and strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"mb-2 last:mb-0\"\u003e\u003cspan\u003eProfessional Results: The 6\/0 shade delivers a classic dark blonde that works beautifully on various base colors. Expect rich, dimensional results that look natural and sophisticated. This professional formula provides up to 100% gray coverage while maintaining hair health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"mb-2 last:mb-0\"\u003e\u003cspan\u003eBuy with confidence from LF Hair and Beauty Suppliers, your trusted source for professional hair color products in Australia.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49944203231539,"sku":"20008179","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/4015600171872_WellaProfessionals_KolestonPerfect_PureNaturals_Me__6_0_60ml_EPI.jpg?v=1738291580"},{"product_id":"wella-koleston-6-71-60g","title":"Wella Koleston  6\/71 Deep Browns Dark Blonde Brown Ash  60G","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWella Professionals is a renowned name in the haircare industry, offering a comprehensive range of professional-grade hair color, bleaching, and chemical products. 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Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951654936883,"sku":"20008221","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139.jpg?v=1736472673"},{"product_id":"wella-koleston-0-11-60g","title":"Wella Koleston 0\/11 Special Mix Ash Intensive 60G","description":"\u003cp\u003eWELLA KOLESTON 0\/11 60G\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951655035187,"sku":"20008270","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139_403138ef-6204-4ec1-8857-62237591ac5c.jpg?v=1736472671"},{"product_id":"wella-koleston-0-28-60g","title":"Wella Koleston 0\/11 Special Mix Matt Blue 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951655067955,"sku":"20008222","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella71.jpg?v=1762493224"},{"product_id":"wella-koleston-0-30-60g","title":"Wella Koleston 0\/30 Gold 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951655133491,"sku":"20008223","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella71.jpg?v=1762493224"},{"product_id":"wella-koleston-0-43-60g","title":"Wella Koleston Special Mix 0\/43 Red Gold 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951655330099,"sku":"20008224","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella71.jpg?v=1762493224"},{"product_id":"wella-koleston-0-44-60g","title":"Wella Koleston Special Mix 0\/44 Red Intensive 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951656968499,"sku":"20008225","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella71.jpg?v=1762493224"},{"product_id":"wella-koleston-0-65-60g","title":"Wella Koleston 0\/65 Special Mix Violet Mahogany 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951657034035,"sku":"20008226","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella71.jpg?v=1762493224"},{"product_id":"wella-koleston-0-66-60g","title":"Wella Koleston 0\/66 Special Mix Violet Intensive 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951658475827,"sku":"20008227","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139_7241705e-40dc-4c2d-8192-16048dbeb35d.jpg?v=1736472663"},{"product_id":"wella-koleston-0-88-60g","title":"Wella Koleston 0\/88 Special Mix Blue Intensive 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951659950387,"sku":"20008228","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139_29aba323-c641-4140-9b6d-5b53c0343ea8.jpg?v=1736472662"},{"product_id":"wella-koleston-10-0-60g","title":"Wella Koleston  10\/0 Pure Naturals Lightest Blonde 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951661392179,"sku":"20008167","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/haircolour1__32584.1602686523_1__07030.1629731328_6ad8898f-7c82-47c4-bfad-299fd5b7ceab.webp?v=1743467768"},{"product_id":"wella-koleston-10-1-60g","title":"Wella Koleston 10\/1 Rich Naturals LIightest Blonde Ash 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951662604595,"sku":"20008189","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella72.jpg?v=1762495160"},{"product_id":"wella-koleston-10-16-60g","title":"Wella Koleston 10\/16 Rich Naturals Lightest Blonde Ash Violet  60G","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKoleston Perfect is our purest permanent hair colour. Formulated with Ultra Precision Technology, for true to tone precision over time and bond protection. Available in more than 100 shades that offer up to 100% grey coverage for rich, healthy-looking results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951662637363,"sku":"20008190","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/koleston-perfect-me_-config__64866.1572170374.500.750__51139_22a32490-aef9-4584-b016-29ef9e0b9b6f.jpg?v=1736472644"},{"product_id":"wella-koleston-10-31-60g","title":"Wella Koleston 10\/31 Rich Naturals Lightest Blonde Gold  Ash 60G","description":"\u003cp\u003eWELLA KOLESTON 10\/31 60G\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951662932275,"sku":"20008251","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella72.jpg?v=1762495160"},{"product_id":"wella-koleston-10-73-60g","title":"Wella Koleston 10\/73 Lightest Blonde Brown Gold 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951662965043,"sku":"20008409","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella73.jpg?v=1762495126"},{"product_id":"wella-koleston-10-8-60g","title":"Wella Koleston 10\/8 Rich Naturals Lightest Blonde Pearl 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951663030579,"sku":"20008191","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella72.jpg?v=1762495160"},{"product_id":"wella-koleston-10-86-60g","title":"Wella Koleston 10\/86 Rich Naturals Lightest Blonde Pearl Violet  60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951663161651,"sku":"20008192","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella72.jpg?v=1762495160"},{"product_id":"wella-koleston-10-95-60g","title":"Wella Koleston 10\/95 Lightest Blonde Cendre Mahogany 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. 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Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951663423795,"sku":"20008194","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella72.jpg?v=1762495160"},{"product_id":"wella-koleston-10-97-60g","title":"Wella Koleston 10\/97 Rich Naturals Lightest Blonde Cendre Brown 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect\u003cbr\u003eDermatologically tested2\u003cbr\u003eVegan3\u003cbr\u003eGlobally committed to no animal testing4\u003cbr\u003eUp to 85%5 naturally derived ingredients6\u003cbr\u003eUSAGE INSTRUCTION:\u003cbr\u003eSimple 1:1 mixing ratio\u003cbr\u003eUp to 5 levels of lift\u003c\/p\u003e\n\u003cp\u003e1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003cbr\u003e2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.\u003cbr\u003e3. Excluding Special Blonde.\u003cbr\u003e4. Wella company is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e5. From 80% to 85% depending on the shade except Special Blonde.\u003cbr\u003e6. Except Special Blonde.\u003c\/p\u003e\n\u003cp\u003eMIXING RECOMMENDATION\u003cbr\u003eCombine with Welloxon Perfect for outstanding pure colour results.\u003c\/p\u003e\n\u003cp\u003eMixing ratio:\u003cbr\u003e1:1\u003cbr\u003e1:2 with Special Blonde\u003cbr\u003eWelloxon Perfect:\u003cbr\u003e12% Welloxon Perfect 40 Vol. For 3 levels of lift.\u003cbr\u003e(4-5 levels of lift with Special Blonde)\u003cbr\u003e9% Welloxon Perfect 30 Vol. For 2 levels of lift.\u003cbr\u003e(3 levels of lift with Special Blonde)\u003cbr\u003e6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.\u003cbr\u003e4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Deep Browns\u003cbr\u003eNO HEAT: 20 min\u003cbr\u003e+HEAT: 10 min\u003c\/p\u003e\n\u003cp\u003eSECOND STEP\u003cbr\u003eApply the colouring mixture to the roots.\u003cbr\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/ Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFAST TIPS\u003cbr\u003eFor best grey coverage\u003cbr\u003e1 FORMULATION\u003cbr\u003eUse the correct amount of natural\u003cbr\u003eshades to your formula.\u003cbr\u003eMixed 1:1 with Welloxon Perfect\u003cbr\u003e--\u0026gt; 30%-50% grey: 1\/3 of Pure Naturals shade\u003cbr\u003e--\u0026gt; 50%-100% grey: 1\/2 of Pure Naturals shade\u003c\/p\u003e\n\u003cp\u003e2 APPLICATION\u003cbr\u003eStart application on the area with\u003cbr\u003ethe highest % of grey.\u003c\/p\u003e\n\u003cp\u003e3 SATURATION\u003cbr\u003eDon’t spread the product off the\u003cbr\u003eroot. The new creme formula is\u003cbr\u003esofter and spreads easier.\u003c\/p\u003e\n\u003cp\u003e4 TIMING\u003cbr\u003e30-40 min without heat\u003cbr\u003e15-25 min under heat\u003cbr\u003eAlways check the results before rinsing\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49951663653171,"sku":"20008195","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Wella72.jpg?v=1762495160"},{"product_id":"wella-koleston-12-0-60g","title":"Wella Koleston 12\/0 Special Blonds Special Blonde Natural 60G","description":"\u003cp\u003eFormulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1\u003cbr\u003eWith Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine\u003cbr\u003eUp to 100% grey coverage\u003cbr\u003eFormulated with Metal Purifier. Help to prevent hair damage caused by metals. 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To achieve deeper results on natural hair with no grey coverage required.\u003c\/p\u003e\n\u003cp\u003eAPPLICATION:\u003cbr\u003eAPPLICATION SAME DEPTH\/ DARKER\u003c\/p\u003e\n\u003cp\u003eApply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eDEVELOPMENT TIME\u003cbr\u003ePure Naturals\/Rich Naturals\/Vibrant Reds\/Deep Browns\u003cbr\u003eNO HEAT: 30–40 min\u003cbr\u003e+HEAT: 15–25 min\u003c\/p\u003e\n\u003cp\u003eFULL-HEAD APPLICATION WITH LIGHTENING\u003c\/p\u003e\n\u003cp\u003eFIRST STEP\u003cbr\u003eApply the colouring mixture to lengths and ends only. 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