{"title":"Demi Permanent Hair Color","description":"","products":[{"product_id":"loreal-dia-color-clear-50ml","title":"L'Oréal Professionnel Dia Color Clear 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49942713041203,"sku":"20003382","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/clear_6e0624da-95ea-461f-b3b6-a67c82b1547d.jpg?v=1738216205"},{"product_id":"loreal-dia-richesse-5-35-50ml","title":"L'Oréal Professionnel Dia Color 5.35 - Light Golden Mahogany Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49942730866995,"sku":"20003456","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/5.35_3762ad29-7cc7-4ce6-8cb3-c3f03171037c.jpg?v=1738210235"},{"product_id":"loreal-dia-richesse-7-13-50ml","title":"L'Oréal Professionnel Dia Color 7.13 Beige Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49942739288371,"sku":"20003472","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/7.13.jpg?v=1738212335"},{"product_id":"loreal-dia-color-6-3-50ml","title":"L'Oréal Professionnel Dia Color 6.3 Dark Golden Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49942739779891,"sku":"20003478","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/6.3.jpg?v=1738211833"},{"product_id":"lp-dia-color-9-82-60ml","title":"L'Oréal Professionnel Dia Color 9.82 - Very Light Mocha Iridescent Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278469861683,"sku":"1005279","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/9.82.jpg?v=1738216093"},{"product_id":"lp-dia-color-8-43-60ml","title":"L'Oréal Professionnel Dia Color 8.43 Light Copper Gold Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278474416435,"sku":"1005280","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/8.43.jpg?v=1738215780"},{"product_id":"lp-dia-color-8-1-60ml","title":"L'Oréal Professionnel Dia Color 8.1 Light Ash Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278479266099,"sku":"1005281","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/8.1.jpg?v=1738214768"},{"product_id":"lp-dia-color-7-44-60ml","title":"L'Oréal Professionnel Dia Color 7.44 Deep Copper Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278482215219,"sku":"1005282","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/7.44.jpg?v=1738212528"},{"product_id":"lp-dia-color-7-18-60ml","title":"L'Oréal Professionnel Dia Color 7.18 Ash Mocha Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278495912243,"sku":"1005283","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/7.18.jpg?v=1738212433"},{"product_id":"lp-dia-color-6-84-60ml","title":"L'Oréal Professionnel Dia Color 6.84 Dark Mocha Copper Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278502695219,"sku":"1005284","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/6.84.jpg?v=1738212028"},{"product_id":"lp-dia-color-6-60-60ml","title":"L'Oréal Professionnel Dia Color 6.60 Dark Intense Red Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278505087283,"sku":"1005285","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/6.60.jpg?v=1738211928"},{"product_id":"lp-dia-color-5-71-60ml","title":"L'Oréal Professionnel Dia Color 5.71 Light Mat Ash Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278509904179,"sku":"1005286","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/5.71.jpg?v=1738210639"},{"product_id":"lp-dia-color-5-5-60ml","title":"L'Oréal Professionnel Dia Color 5.5 Light Mahogany Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278511542579,"sku":"1005287","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/5.5_1f7d70a0-0efe-43d0-9f6b-c88882f896de.jpg?v=1738210537"},{"product_id":"lp-dia-color-5-4-60ml","title":"L'Oréal Professionnel Dia Color 5.4 Light Copper Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278516293939,"sku":"1005288","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/5.4_04fc9e07-7b2c-4075-bb28-56d7e4911c68.jpg?v=1738210346"},{"product_id":"lp-dia-color-5-18-60ml","title":"L'Oréal Professionnel Dia Color 5.18 Light Ash Mocha Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278519406899,"sku":"1005289","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/5.18.jpg?v=1738210117"},{"product_id":"lp-dia-color-4-45-60ml","title":"L'Oréal Professionnel Dia Color 4.45 Copper Mahogany Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50278531498291,"sku":"1005290","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/hgf_8a6fb68c-bfbc-4596-a643-05c672eaf090.jpg?v=1738208907"},{"product_id":"loreal-dia-color-5-1-60ml","title":"L'Oréal Professionnel Dia Color 5.1 Light Ash Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50388214546739,"sku":"1005400","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/dvf.jpg?v=1738209973"},{"product_id":"loreal-dia-color-7-8-60ml","title":"L'Oréal Professionnel Dia Color 7.8 Mocha Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50423628661043,"sku":"1005426","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/7.8.jpg?v=1738213824"},{"product_id":"dia-color-8-23-60ml","title":"L'Oréal Professionnel Dia Color 8.23 Light Iridescent Goldent Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50616842158387,"sku":"1005495","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/8.23.jpg?v=1738215475"},{"product_id":"loreal-dia-color-1-60ml","title":"L'Oréal Professionnel Dia Color 1 Black 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50616881611059,"sku":"1004496","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/dddd_dcba58d4-3503-448e-b38b-922f8dca372f.jpg?v=1738205887"},{"product_id":"loreal-dia-color-3-60ml","title":"L'Oréal Professionnel Dia Color 3 Dark Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 3  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 3 restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50616881709363,"sku":"1004497","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/Untitled-1_6602a85a-0ca6-439e-b2d5-0bc9f5f292e1.jpg?v=1738208513"},{"product_id":"loreal-dia-color-4-60ml","title":"L'Oréal Professionnel Dia Color 4 Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50616881742131,"sku":"1004388","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/gfd_a7baf609-27d6-4d66-a1c8-4187cbaa1342.jpg?v=1738208664"},{"product_id":"loreal-dia-color-5-60ml","title":"L'Oréal Professionnel Dia Color 5 Light Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50616882954547,"sku":"1004151","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/tyty.jpg?v=1738209275"},{"product_id":"loreal-dia-color-5-8-60ml","title":"L'Oréal Professionnel Dia Color 5.8 Light Mocha Brown 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50616883085619,"sku":"1004377","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/5.8.jpg?v=1738210756"},{"product_id":"loreal-dia-color-6-60ml","title":"L'Oréal Professionnel Dia Color 6 Dark Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.\u003cbr\u003e\u003cbr\u003eL'Oréal Dia Color 1  restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.\u003cbr\u003eThe end of dull hair is here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"disclaimer\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental \u0026amp; consumer tests.\u003cbr\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eInstrumental test.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50616883151155,"sku":"1004378","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8755\/0515\/files\/6_7fe1b7e3-dbd7-4608-9cfd-a2518d6794d7.jpg?v=1738210860"},{"product_id":"loreal-dia-color-6-1-60ml","title":"L'Oréal Professionnel Dia Color 6.1 Dark Ash Blonde 60ML","description":"\u003cp\u003eL'Oréal Dia Color 1  is an alkaline demi-permanent gloss color with no ammonia.\u003cbr\u003eThe portoflio includes 100% true-to-tone natural reflects.\u003cbr\u003eFormulated with up to 92% natural origin ingredients,\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDia color reverses melanin loss effects for 6 weeks of gloss color\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand up to 70% grey coverage.\u003cbr\u003eIt provides 3x more shine\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand enhances hair vibrancy.\u003cbr\u003eThe texture is creamy for easy mixing, application, and rinsing. 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